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DATA ANALYTICS (CERTIFICATE)

Emerson College

Online - Certificate

Adult

Outcomes

Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments

Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications

Use web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships

Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments

Description

Our certificate program is designed for working professionals who are eager to gain critical, in-demand data analytics skills. Upon completion of the certificate, students have the option to apply to continue and complete the full degree program. Earned credit from the certificate program will be applied toward the master’s program.

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Emerson College

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Emerson College is internationally recognized as the nation’s premier institution devoted to communication and the arts.  With our online programs, you can take advantage of our expertise and and advance your skills in 12 months or less.  

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