Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments
Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications
Use web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships
Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments
Our certificate program is designed for working professionals who are eager to gain critical, in-demand data analytics skills. Upon completion of the certificate, students have the option to apply to continue and complete the full degree program. Earned credit from the certificate program will be applied toward the master’s program.