The student learning outcomes of the Digital Marketing and Data Analytics program balance the priorities of both digital marketing and data analytics. Students will be able to:
Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces
Design marketing programs that account for the unique user experience needs of mobile consumers
Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms
Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand
Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments
Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications
Use web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships
Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments
Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omni-channel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment.
You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.
The program allows students who are eager to gain critical, in-demand digital marketing or data analytics skills to choose one of our 16 credit certificate options. Upon completion of a certificate, students have the option to apply to continue and complete the full degree program. The certificate program is made up of the 4 Digital Marketing or Data Analytics courses.