Knoitall Executive Summary for Investors
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Who is Knoitall?: Knoitall is a Company that manages a market network where anyone can share or sell what they know and learn from others.
Mission Statement: We seek to become the most valuable 15 minutes a person spends in their day by focusing on their personal and professional development.
The Problem: People are not finding high value in other social networks.
The Solution: Log into Knoitall and become a better you. We provide the most valuable 15 free moments in a person's day.
Key IP: Our learning activity feed, which organizes and delivers people and learning opportunities around the topics that interest me.
Why Now?: The “Gig” economy is exploding. 34% of the US workforce now define themselves as “freelancers” looking for new ways to monetize what they have. We help them monetize what they know.
Target Market: There are over 160 million bloggers on the internet today. Bloggers list “making money” as one of the top five reasons they started a blog. These will be our heavy users.
Competition: Our competitors include Pinterest, Twitter, YouTube, and LinkedIn
Key Competitive Advantage: Every post and item listed in Knoitall has learning outcomes that support the personal and professional development of our members.
Our Built-In Network: Our competency map forms the network through which anyone can find, add, and follow others.
The Business Model: It’s free to set up your Knoitall learning center and share free content. We charge a 5% sales fee for any learning event or learning product that sells through Knoitall. We will also deploy "in-feed" advertising.
The Team: Knoitall’s founder, Jeff Creighton (CEO), has successfully run internet companies in the learning space and has raised over $25 million from top-tier VCs in prior ventures. He pioneered online lead generation to higher education as founder of EduPoint.
Conclusion: First mover advantage in a highly fragmented and massive market. A new kind of market network for the learning vertical.
Knoitall Celebrates the World's Passion for Knowledge
We provide and support a market network to enhance the lifelong development of every individual and organization.
Fundamental to Knoitall is our understanding that every member can be both a learner and a learning provider. We help every user build a personal learning feed that will help you grow in the areas that are important to you. Our community contains thousands of individual instructors, learning providers, and other experts who want to share what they know with their world and with ours.
We provide a platform that supports packaging what you know so that it can be shared or sold. Everything from our "Twitter-like" learning posts to individual tutoring, group classes, lessons, and more. All learning formats can be listed through Knoitall and shared with others who are interested in what you teach.
Learning Engages People Better When Delivered Through a Learning Feed
We believe that social news feeds are engaging. However, most are filled with content that doesn't enhance the development of the individual. We are building learning feed technology that will provide the user with a constantly changing feed of learning-related content on her or his topics of interest. Our goal is to povide the most valuable 15 minutes in a person's day. We believe we can replace much of the wasted time in a person's day spent on other social networks, and, instead, filll that time with content that will enhance the development of every individual.
Log in and become a better you!
Our Business Solutions
Through our business solutions, organizations leverage the Knoitall platform to engage and develop their employees and their external audience. With Knoitall, your employees connect to people, content, and learning opportunities that enhance their engagement and lead to the development of world-class learning cultures. The Knoitall platform maps the competency needs of a specific organization to a network of learning providers, experts, advisors, and other resources...both those that reside inside the organization and those from leading third party learning brands.
Why We Founded Knoitall
Our founder, Jeff Creighton, believes that there is a better alternative to the social networks that exist today...one in which you can log in, and in 15 minutes, leave a better you. We understand that learning has to occur "just-in-time", when every person is ready for the learning to occur.
Our team has a passion for building a network around the key stakeholders involved in the development of every user. We set out to build a completely open and organic platform where seamless connections can occur to improve learning outcomes.
We thank you so much for visiting this page, and we hope that you will become an active member of our community. Please provide us feedback on how we can improve your experience. Email us at firstname.lastname@example.org.
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