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Knoitall University

This classroom will provide you with resources that will help you set up your own Knoitall classroom, either for yourself or your organization.  Anyone can share or sell what they know through Knoitall and learn from others.  Topics covered include:

  1. Setting up your Knoitall classroom
  2. Creating your first learning post
  3. How to sell your time
  4. Getting paid
  5. Building your brand through Knoitall
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How much equity should you give employees?  

What employee classifications should you compensate with  equity, and at what level

Free Resource (Video, Article, Pod Cast or Other)
Adult

This is a great blog post from Fred Wilson and will help you develop a formula for granting equity to future employees.  This post focuses on moving from a % based approach to a $ value for equity, which I really like.  

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Learn about the various types of networks 

Learn why Knoitall is a Market Network and what that means

Free Resource (Video, Article, Pod Cast or Other)
Teen, Adult

I like to categorize networks into four types:

There are five primary types of networks:

  1. Market networks-these are two-sided networks that connect people to people and people to products. Ecommerce is a key component of these types of networks.  Amazon, Ebay, and Knoitall are all market networks.
     
  2. Content networks-A content network is built around user-generated content.  Medium, Instagram, and many other publishers have created content networks.  Knoitall has some ingredients of a content network through its creation of the learning post, which gives people an easy way to create new content that teaches others.
  3. Communications Networks-Think Facebook and Instagram.  Communications networks are inherently viral because you desire to have all of your friends in the network or communications suffer.
  4. Local Networks-Nextdoor, MeetUp and Tinder are good examples of local networks.  These are networks with a strong local and physical component, connecting people to others in their community, 

So, based upon these categories, where does Knoitall fit?  The reality is that it has components that place it into three of the four network types.  However, I believe the strongest case can be made that Knoitall is a market network.  

As with Amazon and Ebay, anyone within the Knoitall network can be both a buyer or a seller, allowing for these companies to streamline the "chicken and egg" problem of attracting either buyers or sellers.  Knoitall allows anyone to be both a learner and a teacher, believing that everyone has something they can teach to others.

Like Ebay and Amazon, ecommerce is a key component of the Knoitall network.  Anyone can share or sell what they know to others.  In the case of Knoitall, anyone can package and sell their time in the form of tutoring or the delivery of a class.  Ultimately, learning products will be sold through Knoitall.

This now stated, a solid argument could also be made that Knoitall is a content network, where user-generated content forms the foundation or glue that binds the network together.  Knoitall makes it easy for people to share or sell what they know, and most users create a link to much more content that is free than content that is for sale.  With the learning post, Knoitall has brought people a way to write learning-related content that reaches the learning feeds of their followers.  

And then finally, we can't forget about the local components of Knoitall, which put it into the "local network" category.  Knoitall gives users the ability to sell and deliver learning that is both online AND Face-to-Face.  

So, although there are components of Knoitall that align with other network types, what makes Knoitall fundamentally unique is the ability to reach people through a live feed with learning opportunities that are for sale, putting us squarely in the market network category.  

Thanks for reading.

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Learn how to make money using the Knoitall platform

Free Resource (Video, Article, Pod Cast or Other)
Adult

This article covers the ways in which you can use knoitall to earn money from "What you Know".  Go ahead...educate your world and make money doing it.

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Learn about different scheduling options for your Knoitall Tutoring sessions

Learn about the differences between some of the top online scheduling solutions, like Calendly and Accuity Scheduling

Free Resource (Video, Article, Pod Cast or Other)
Child, Teen, Adult

So, you've built your audience on Knoitall and they see you as the expert.  You're ready to provide one-on-one teaching online to your Knoitall audience.  You create a listing and "Voila!", your first student.  Congratulations.  So what is the next step?

You will need to schedule your session with your student.  Knoitall will provide enrollment details to your student, and you can include in those details the best way for the student to schedule his or her session.  

For some teachers, the simplest way to do this is through email, sharing calendars and booking the session.  But, for many "Knoitalls", setting up and using an online scheduling solution is the best way to go.  There are a number of great scheduling applications, many of which are free or "almost" free.  

A couple of the preferred scheduling apps for our community are Calendly and Accuity Scheduling.  Both offer a free tier and/or trail period, and both allow you to embed a scheduling link right into your Knoitall listing.  

The process is simple.  First, start by creating an account in one of the scheduling applications.  Then, set up your availability.  You'll choose the days of the week and the times that you are available.  For example, you might be free for tutoring every Tuesday between 4-7 PM.  You would add this time slot into your schedule so that your Knoitall audience knows that they can book a session with you during that time.  A key point here is to make sure that the block of time you set up in your scheduling application matches the amount of time you are selling through Knoitall.  So, for example, if you are selling one-hour of your time on Knoitall, make sure your schedule allows for the selection of time in one-hour increments.

Once you have set up your calendar, the application will allow for you to create a link that you can post elsewhere.  Copy this link and paste it into the scheduling link when you set up your offer through Knoitall.

It's that simple.  We'll do the rest of the work to make sure your schedule is available to your audience so that they can see your availability, claim an open spot, and purchase the session through Knoitall.

And, you can use this approach for both online as well as face-to-face offerings.  If you have other commitments that come up, you can always revise your schedule, block out specific days and times, and add openings as they become available in your schedule.

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Learn the different options for gathering information from your students through Knoitall

Learn the best practices for creating an online form to capture information that you need from your students

Free Resource (Video, Article, Pod Cast or Other)
Teen, Adult

If you plan to offer up your time through one-on-one tutoring or lessons, you probably want to capture some information from the student prior to your first session.  For example, if you are offering advising on travel, you may want to know more about:

  • Where your student plans to travel
  • Dates and length of travel
  • Travel Budget
  • Whether the travel is for personal pleasure or business

The best way to do this through Knoitall is by linking a form to your enrollment process.  Knoitall allow you to attach a link to your form that will displayed to the student immediately upon the completion of payment for your session.  

There are a number of form creation tools available online that you can use to create your form for capturing this information.  A number of these tools are free, or have a free pricing tier so that you can get started quickly.  Here are a few of our favorites:

  1. Wufoo (wufoo.com) - This is a simple form creation tool that allows you to quickly create an online form where you can capture and store information from all of your Knoitall students.  They also provide a number of form templates to help you get started.
  2. Acuity Scheduling (acuityscheduling.com) - If you are planning to use Acuity to manage the scheduling of your sessions, you can also use Acuity to create your form that can be used to capture the information you need from your students.
  3. Google Forms (https://www.google.com/forms/about/ - Google has a free form builder that is easy to use, and always free.  
  4. Cognito Forms (https://www.cognitoforms.com/) - Another good option...easy to use and offers a free tier.

When setting up your offer through Knoitall, make sure to list the URL link to your form in the optional fields.  Once this is done, we will make sure that your consumers receive the link to the form as part of the enrollment process.

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Learn the importance of free content in building your following on Knoitall

Learn how to link free content to the sale of your time

Free Resource (Video, Article, Pod Cast or Other)
Teen, Adult, Senior

Face it...eveyone loves free content...especially if it's in the areas that I want to learn about.  Knoitall is a unique platform in that you can list just about any type of learning-related content; both free and for a fee. 

So why not forgo the free content and simply list my services for sale?  Well, there are a number of reasons, and we have highlighted these here:

  1. The more content you list, the more your audience will be notified about you and the more your knowledge will be highlighted to your followers.  As your reputation grows, people will be more likely to buy from you when they are looking to "Take the next step."
  2. The more content you list, the more you will be highlighted to others by Knoitall itself.  We have an algorithm that takes into account the contributions of a user, and, the more you contribute, the more you will be highlighted throughout Knoitall;
    1. Through our home page
    2. Through individual feeds of those who are following others in the topics you cover
    3. Through email notifications to our larger audience
  3. We identify the number of posts created by a user since joining Knoitall, and, the more you list, the more you will be seen by others as not only an expert on a particular topic, but a "power" contributor to the Knoitall community.  Others appreciate those that contribute to the growth of the community.
  4. It's the best way to keep your audience engaged around the topics you teach.  Knoitall is a community of passionate learners and teachers.  The best way to stay connected with your audience is to create new content that starts the conversation.  Each piece of new content can be liked, commented on, and shared hundreds of times by others.  This, again, increases your exposure to the Knoitall community.

Many of our members start by listing and tagging their learning content, and then create a listing for sale.  For many, their first offering is one-on-one tutoring or lessons.  If you haven't offered your time for sale, JUMP IN.  It's a great way to go deeper with your audience and monetize what you know.

Once you have created a learning offer for sale, you can use your free posts to promote your offering.  Your offering will have a URL within Knoitall.  Simply copy that URL and use the link button above to place that URL into your posts so that others can go directly to your offer.

Good luck and happy teaching.  Thanks for being a part of our community.

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Learn the importance of free content in building your following on Knoitall

Learn how to link free content to the sale of your time

Free Resource (Video, Article, Pod Cast or Other)
Teen, Adult, Senior

Face it...eveyone loves free content...especially if it's in the areas that I want to learn about.  Knoitall is a unique platform in that you can list just about any type of learning-related content; both free and for a fee. 

So why not forgo the free content and simply list my services for sale?  Well, there are a number of reasons, and we have highlighted these here:

  1. The more content you list, the more your audience will be notified about you and the more your knowledge will be highlighted to your followers.  As your reputation grows, people will be more likely to buy from you when they are looking to "Take the next step."
  2. The more content you list, the more you will be highlighted to others by Knoitall itself.  We have an algorithm that takes into account the contributions of a user, and, the more you contribute, the more you will be highlighted throughout Knoitall;
    1. Through our home page
    2. Through individual feeds of those who are following others in the topics you cover
    3. Through email notifications to our larger audience
  3. We identify the number of posts created by a user since joining Knoitall, and, the more you list, the more you will be seen by others as not only an expert on a particular topic, but a "power" contributor to the Knoitall community.  Others appreciate those that contribute to the growth of the community.
  4. It's the best way to keep your audience engaged around the topics you teach.  Knoitall is a community of passionate learners and teachers.  The best way to stay connected with your audience is to create new content that starts the conversation.  Each piece of new content can be liked, commented on, and shared hundreds of times by others.  This, again, increases your exposure to the Knoitall community.

Many of our members start by listing and tagging their learning content, and then create a listing for sale.  For many, their first offering is one-on-one tutoring or lessons.  If you haven't offered your time for sale, JUMP IN.  It's a great way to go deeper with your audience and monetize what you know.

Once you have created a learning offer for sale, you can use your free posts to promote your offering.  Your offering will have a URL within Knoitall.  Simply copy that URL and use the link button above to place that URL into your posts so that others can go directly to your offer.

Good luck and happy teaching.  Thanks for being a part of our community.

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Learn how to scrap book

Free Resource (Video, Article, Pod Cast or Other)
Adult, Senior

Here's an upcoming expo for those "down under" or those who want to turn this into a learning vacation.

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Learn the importance of establishing a set of operating rules for your community and how these rules become part of your branding strategy

Learn how to differentiate yourself from other social networks through your rules for operation

Free Resource (Video, Article, Pod Cast or Other)
Pre-teen, Teen, Adult

Facebook has learned the hard way the importance your operating rules have in establishing and maintaining a successful brand.  Whether we like it or not, the rules and parameters we create for how our audience interacts with us and the precautions we take as a community platform to support and protect those interactions becomes a key component of our brand in the eyes of our consumers.  

Knoitall is a knowledge network where people share and sell what they know with others.  As such, I am learning the rules by which we manage this network are every bit as important to our brand as our logo, our messaging, and our story.

Below are some of the key components we have been struggling with to make sure we align with the expectations of our community:

  1. Privacy. No longer a link to a legal document in your footer, how we protect the privacy of a user's data, as well as the privacy of their time, has become a critical component in the user experience.  I believe that the only acceptable approach for our Company, in light of our audience, is complete transparency and total control to the user to determine what information about them is available to others inside, and outside, the network. AND complete control over what and how often we notify them of updates.  Yes, we want to be "sticky" with our audience, and "Yes", we'll implement an advertising model at some point where engagement will be a key metric to our success, but I don't believe we can sacrifice user control for clicks in the current environment.  Privacy is front and center in the minds of users, and the metrics I am following show a desire for "total" control.
  2. Posting Guidelines. This is tricky for all of us who want to foster an open platform where communications flow freely between our members.  So, where's the point of differentiation between free expression and hate or between opinion and bullying?  And how can we use these guidelines to differentiate our community from others?  I don't have all of the answers to this question, but I do know that we have made posting guidelines a major differentiator to our community.  In our community, everything posted has to have a learning outcome to the community.  If it teaches others, it can be posted.  This differentiates us from other networks like Twitter, Facebook, or LinkedIn, where I can post anything about how I'm feeling, what I'm currently doing, etc.  We've decided to use posting guidelines as a major branding differentiator.  
  3. Protecting Minors. If you have a software app or website that focuses on this audience, you have a heightened sensitivity towards protection.  But what about the rest of us who are attempting to appeal to a broad audience of users, including children?  I'd argue we all need to have a heightened sensitivity towards protecting this audience within our larger community.  We've approached this challenge in a couple of ways.  First, we require that every posting in our network be tagged to the relevant age categories as we've defined them. For example, child, teen, or adult.  Second, we have deployed a human review of all listings that are tagged to any age category under the age of 18.  We review these listings to make sure they are safe for children.  Now, at our "startup" size, that's much easier to do than it would be for Facebook or Twitter.  And we don't have a completely safe way to keep kids from finding content within our network that is tagged for adults, but at least we've built age into our operating rules, and support it within our data model and posting requirements.
  4. Protecting Your Consumers. Airbnb runs an extremely successful, mostly frictionless, market network for vacation and home rentals.  But Airbnb controls the cancellation policies.  If you list on Airbnb, you know that you get to "pick" between a set of cancellation and refund options controlled by the "mother ship", and consumers are made aware as to the level of your policy within the cancellation hierarchy.  This protects consumers and says a lot about why a consumer should purchase through Airbnb.  There's a constant challenge for those of us in "startup" land as it pertains to attracting the two sides of our networks, whether it be buyers and sellers, consumers or reviewers, or, in our case, students or teachers.  For many of us building networks, an individual can be both.  But what we do to protect consumers, especially if they spend money, creates a key building block to our overall brand.  
  5. Onboarding Process. Yes, even the onboarding process says a lot about the type of company we are and the experience that a user can expect once they have joined.  If anything, users are getting more cynical about joining new networks or signing up for new software trials.  So the onboarding process becomes a way for us to show our audience the experience before the experience. The questions we ask, and why we ask them, form an image in our user's minds about what to expect once they sign up.  In our case, we've decided to go "deep" in our questions because we want our users to know that we care deeply about their unique interests and will do everything we can to help them find others who share those interests. So, for example, instead of science as an interest, we want to know what specific area of science they are interested in.  We hope that this will differentiate us as a more serious network for those people who want to grow personally and professionally.  But, for another site, making it as easy as possible to join may tell the consumer that personal information won't be captured or shared, and this becomes part of the brand ethos.

I hope this helps other start up founders and CEOs as we look to create successful brands and carve out ways to differentiate ourselves from the legion of alternatives available to users today.

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leadership

$100.00
Online - Advising
Adult

leadership

$ 100.00

  0 Likes        0 Comments

Competencies

  • Arts & Crafts: Landscape & Landscape Architecture
  • Business: Social Media
  • Computers & Software: Artificial Intelligence
  • Education: Counseling
  • Education: Teaching & Curriculum
  • Education: Knoitall
  • English, Literature & Writing: Writing, Blogging, Journaling & Getting Published
  • Home & Garden: Gardening
  • Sports & Leisure: Running, Cross Country & Marathon Training
  • Computers & Software: Social Media
  • Business: Marketing: Advertising
  • Education: Customer Education
  • Arts & Crafts: Painting
  • Business: Learning & Development
  • Business: Venture Capital
  • Business: Small Business & Entrepreneurship
  • Business: Financial Management & Budgets
  • Business: Finance: Financial Systems, Processes & Technology
  • Business: Sales & Selling: Ecommerce
  • Arts & Crafts: Scrapbooking
  • Business: Management & Leadership
  • Business: Marketing: Market Research
  • Computers & Software: Search Engine Optimization & SEO
  • Computers & Software: Facebook

Locations

Followers

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